The thought of public speaking can frighten even some of the most confident people. Speaking in public is commonly listed as one of the greatest fears (coming in second only to the fear of snakes). It can also be an exhilarating experience and a great way to help boost your reputation, market yourself and build awareness of your business brand.
These days you can find events and conferences both online and in person. These gatherings offer a significant opportunity for anyone with a niche area of expertise to contribute- and not just for self promotion but for personal growth as well.
Why should you add public speaking to your marketing tactics?
Here are 4 benefits of public speaking:
- Show yourself as an expert: Are you knowledgeable about something? Do you have great information to share? Well, nobody will know about it unless you demonstrate that knowledge. By speaking publicly on topics within your area of expertise, you can position yourself as an expert.
- Grow your knowledge base: Often times, a good talk or seminar involves participation from your audience. Attendees may offer insight, help you answer questions or challenge your viewpoints. This is a great way to help you gain a better understanding and have a more well-rounded perspective about the topic at hand. You can use this time as an exercise in developing your speaking skills and learn how to engage with people in a meaningful way.
- Grow your network: Looking to make more connections, gather leads or find potential clients? Public speaking is a great way to do this. By showing yourself as an authority (and sometimes even putting yourself in a vulnerable place), you gain respect and credibility.
- Increase your presence both online and offline: Many people forget that content prepared for a talk is considered intellectual property and has value. By recording the talk and posting a video online or sharing the slides, your content and value can easily stretch beyond the roomful of people in attendance. You essential make yourself accessible to a wider audience.
Not sure how to start public speaking? Read our Blog “4 Ways You Can Start Public Speaking This Month”.
Public speaking is one of the best ways to build and promote your individual brand or company, and is often the most oft overlooked. If you aren’t incorporating public speaking into your marketing or business strategy, you’re missing out on one of the best, easiest, and cheapest ways to promote your business. Interested in public speaking, but not sure how to balance your marketing? Contact us today for a FREE 30 minute consultation.